The Increase Phone Brightness meme is a unique genre of interactive content that hides messages or imagery within extremely low-exposure frames. Typically requiring the viewer to crank their screen's nits to the maximum, these memes often transition from a seemingly black or dark gray box into a jumpscare, a secret confession, or a Rickroll. They became a viral sensation on mobile-first platforms like Instagram and TikTok, where users can quickly toggle brightness via control centers. The meme’s effectiveness relies on the psychological trigger of curiosity, compelling the audience to engage physically with their device to uncover the hidden layer of the joke.