The 'In France, They Don't Say I Love You' meme began as a parody of sincere, aesthetic posts found on platforms like Tumblr and Pinterest, which often featured poetic translations of foreign phrases. The original format highlighted the phrase 'Tu me manques' (meaning 'I miss you'), claiming it was more profound than 'I love you.' Internet users quickly subverted this by replacing the romantic sentiment with absurd, aggressive, or slang-heavy phrases, often concluding with 'and I think that's beautiful.' This meme serves as a satirical take on 'deep' social media tropes, proving that anything—from a niche pop culture reference to a total non-sequitur—can be made 'poetic' with the right framing.