The 'I'm Ugly. Wait, What?' meme template captures the hilarious and relatable moment of sudden self-awareness or a double-take following a self-deprecating comment. Often associated with iconic scenes from animated shows like SpongeBob SquarePants—specifically Patrick Star's 'I'm ugly and I'm proud' mantra—this format has evolved to represent any situation where someone accidentally admits to something embarrassing and then immediately questions their own logic. It is widely used on platforms like Reddit and X (Twitter) to highlight awkward social interactions, unexpected mirror moments, or self-inflicted roasts that land a little too hard, making it a staple for relatability-based humor.