The 'Wow, Look! Nothing!' meme originates from the 2011 pilot episode of the surreal British web series 'Don't Hug Me I'm Scared.' During a lesson about creativity, the character Yellow Guy opens his sketchbook only to find it completely empty, delivering the line with upbeat but hollow enthusiasm. The scene resonated with internet users as a perfect metaphor for disappointment and unmet expectations. It is widely used to mock underwhelming product launches, non-existent savings, or instances where someone expects something of substance but finds only a void. The template remains a staple reaction for sarcastic disappointment across social media platforms like Twitter and Reddit.