The 'I'm Tired of Pretending It's Not' meme originates from a climactic scene in the 2019 film Joker, where Arthur Fleck (played by Joaquin Phoenix) appears on the Murray Franklin talk show. During the intense interview, Fleck confesses to a crime and asserts that a joke others find offensive is actually funny, defiantly stating he is tired of pretending otherwise. Since the film's release, the template has become the internet's favorite format for sharing controversial 'hot takes' or admitting to liking something that is generally stigmatized by society. It perfectly captures the feeling of liberation that comes with stopping the performance of social conformity to voice an honest, albeit unpopular, truth.