The 'I'm Ronnie Pickering' meme originates from a viral dashcam video uploaded in September 2015, featuring a heated argument between a moped rider and a driver in Hull, England. The driver, Ronnie Pickering, repeatedly asks the rider, 'Do you know who I am?' before emphatically declaring his name as if he were a world-famous celebrity. The video became an instant sensation for its quintessential British road rage and Pickering's bizarre insistence on his own local fame. Today, the meme is used to mock people who have an overinflated sense of self-importance or to satirize confrontational situations where one party expects recognition they clearly haven't earned.