The 'I'm Not Gonna Sugarcoat It' meme features Kazuya Mishima from the Tekken series, typically accompanied by the input command for his signature move, the Electric Wind God Fist (EWGF). Originating from the fighting game community, particularly on Twitter and Reddit, the meme parodies the overwhelming power of the move and the direct, no-nonsense attitude of high-level players. It often includes the specific directional notation (Forward, Neutral, Down, Down-Forward + 2) to signify a situation where a simple, powerful solution is better than a complex strategy. The meme gained mainstream popularity in late 2022, transcending the Tekken community to describe any situation where someone is about to deliver a brutal, straightforward, or 'honest' truth.