The 'I'm In The Ghetto' meme originated from a viral video posted by social media personality Terry Joe, a character portrayed by the creator Kelon. In the iconic clip, the character dramatically exclaims 'I’m in the ghetto!' followed by a rhythmic, high-pitched 'Ratatata!' while filming in a residential neighborhood. The video’s unique vocal delivery and high-energy personality made it an instant hit, first on Vine and Instagram, and later seeing a massive resurgence as a popular TikTok audio. It is widely used to humorously highlight sketchy environments, chaotic situations, or any moment where someone feels hilariously out of place in their surroundings.