The 'I'm Gonna Start Dating Her Even Harder' meme originates from the popular NBC sitcom The Office, specifically the season 6 episode 'The Lover.' In this scene, Michael Scott reveals to Jim Halpert that he is dating Pam's mother, Helene. When Jim desperately warns Michael to stop for the sake of his friendship and career, Michael reactively responds with the now-immortal line: 'You know what? I'm gonna start dating her even harder.' The meme perfectly captures the human instinct to double down on a questionable choice specifically because someone told you not to. It is widely used on social media to humorously illustrate spite, stubbornness, and the hilarious refusal to take good advice.