The 'Even Harder' meme originates from the hit NBC sitcom The Office, specifically the Season 6 episode titled 'The Lover.' The scene features Michael Scott revealing to Pam Beesly that he is dating her mother. When Pam hysterically demands that he stop, Michael retorts with the iconic line, 'You know what? I'm gonna start dating her even harder.' The meme is used globally to represent spiteful defiance or the act of doubling down on an unpopular decision. It perfectly captures Michael's unique blend of social awkwardness and stubbornness, making it a go-to template for internet users who refuse to back down.