The 'I'm Doing It, Are You?' meme, often associated with the 'I'm Doing My Part!' scene from the 1997 sci-fi film Starship Troopers, satirizes military recruitment and hyper-patriotic propaganda. It usually features a bright-eyed character encouraging the viewer to join a specific movement or perform a certain action. While the original context was a critique of militarism, the internet has repurposed the template for everything from corporate culture to niche community trends. It is widely used to highlight civic duty—either sincerely or ironically—and to jokingly peer-pressure others into participating in the latest online challenge or social trend.