The 'I'm a Brave Boy' meme originates from a 2014 video titled 'Food Games (Part 1)' by the popular YouTuber JonTron. In the clip, JonTron confidently declares 'I'm a brave boy' before quickly retracting his statement with 'Not brave enough!' upon seeing something unsettling. This two-panel template became a staple for internet users to illustrate the gap between one's perceived courage and the reality of facing something terrifying, cringe-worthy, or overwhelming. It is widely used to react to horror movies, controversial social media threads, or any situation where initial confidence is immediately met with comedic cowardice.