The IKEA Catalogue Photoshop Controversy stems from the 2012 revelation that the Swedish furniture giant transitioned from traditional photography to 3D rendering for its iconic catalogs. By 2014, roughly 75% of their product images were computer-generated, a fact that sparked widespread internet fascination and humor. The meme typically highlights the 'uncanny valley' of these perfect rooms or the shock of realizing that those cozy settings don't actually exist. It is widely used to represent situations where something looks too good to be true or to mock the artificiality of modern corporate marketing.