The #HobbyLobbyChallenge took the internet by storm in early 2018 when photographers began sharing stunning portraits taken in the middle of craft store aisles. By strategically positioning subjects among artificial flowers and using shallow depth of field, creators made these retail environments look like exotic outdoor locations. The meme usually highlights the humorous contrast between the magical final image and the awkward reality of crouching in a public store. It serves as a testament to the power of creative lighting and framing, proving that you do not need a professional studio to capture a viral aesthetic.