The 'Certified Lover Boy' cover art was unveiled by Drake in late August 2021, featuring a grid of 12 pregnant woman emojis in various skin tones. Designed by renowned British artist Damien Hirst, the minimalist aesthetic immediately went viral, sparking a wave of internet parodies. Social media users and brands began replacing the emojis with everything from pizzas and video game characters to other emojis that fit a specific 'certified' theme. The meme is primarily used to announce something ironically or to mock the simplicity of the original artwork, serving as a versatile template for anything from niche fandoms to corporate marketing.