The 'If You're a Guy in Your Early 20s, Buy a Rolex' meme originates from a viral video by entrepreneur Sebastian Ghiorghiu, who claimed that young men should buy a luxury watch to shift their financial mindset. The internet immediately ridiculed the advice as being out of touch and unrealistic for the average 20-year-old. This led to a wave of parody memes where the 'Rolex' is replaced with things like a Lego set, a fast-food meal, or other absurd items. It serves as a critique of the 'hustle culture' and 'sigma male' lifestyle coaching that often permeates social media platforms like TikTok and YouTube.