The 'If We Win I'll Sit On Your Face' meme originated from a viral photograph of a female fan at a sporting event holding a cardboard sign with the provocative message. It perfectly captures the high-energy, often outrageous atmosphere of live sports culture and the extreme 'incentives' fans joke about for a team victory. The image quickly became a versatile template used across social media to represent desperate motivation, high-stakes gambles, or general thirst-posting within the context of sports fandom. It has since evolved into a classic 'sign holding' meme where users swap out the text to reflect various humorous or edgy demands during major tournaments.