Originating from a season 13 episode of the animated sitcom King of the Hill, this meme features Principal Moss holding up Bobby Hill's protest sign to a classroom of students. The humor stems from the harsh or controversial truth written on the sign and the ironic dismissal of the audience's reaction because they supposedly lack the ability to understand it. Since its rise in popularity around 2020, the template has become a staple for 'truth bombs'—situations where a person presents a logical but unpopular opinion to a group that is likely to ignore or misunderstand it. It is widely used in political, social, and fandom debates to highlight willful ignorance or the futility of arguing with a specific demographic.