The 'Those Bastards Lied to Me' meme features Richard 'Old Man' Harrison from the TV show Pawn Stars. The iconic image comes from a 2011 episode where Richard expresses his disappointment after being misled about a purchase. It gained massive popularity as a reaction image on Reddit and Twitter in 2018, typically used to illustrate feelings of betrayal or mild inconvenience when a promise—whether from a corporation, a friend, or a piece of technology—turns out to be false. Its versatility makes it the perfect template for calling out misleading marketing or life's many little deceptions.