The 'I Watch It For The Plot' meme is a long-standing internet catchphrase used ironically to justify consuming media that features heavy fan service or attractive characters. While the 'plot' typically refers to a story's narrative structure, in this context, it serves as a euphemism for the physical attributes of characters. The joke originated in anime communities but quickly spread to video games, movies, and TV shows. It captures the humorous tension between pretending to appreciate high-brow storytelling while actually being focused on visual appeal. Today, it remains a staple for calling out obvious fan service with a wink and a nod.