The 'I Want To Go To There' meme originated from the hit NBC sitcom '30 Rock,' specifically spoken by the main character Liz Lemon, played by Tina Fey. In the episode titled 'The Bubble' (Season 3, Episode 15), Liz utters the phrase while mesmerized by a hair commercial featuring a dreamy, ethereal setting. The phrase quickly evolved into a universal internet catchphrase used to describe intense desire for food, luxury locations, or any situation that looks too good to be true. Its popularity stems from Liz Lemon's relatable persona as someone who is constantly pursuing comfort and satisfaction, making it the perfect template for expressing high levels of FOMO or enthusiasm.