The I Heart meme is based on the legendary 'I Love NY' logo created by Milton Glaser in 1977. Originally designed to boost tourism in New York City, the simple combination of a heart symbol and bold lettering became one of the most imitated graphic designs in history. In internet culture, the template is used to express ironic or sincere affection for niche topics, celebrities, or absurd concepts. From 'I Heart My Dog' to hyper-specific internet subcultures, the format remains a staple of social media expression due to its clean aesthetic and instant recognizability.