The 'I Didn't Hear No Bell' meme originates from the Season 9 South Park episode titled 'The Losing Edge,' which aired in 2005. The scene features Randy Marsh, bloodied and beaten during a series of brawls at his son's Little League baseball games, defiantly rising to continue the fight despite his physical state. The meme gained massive traction on social media and Reddit as a symbol of stubborn perseverance against overwhelming odds. It is frequently used to represent someone who is clearly losing—whether in a video game, the stock market, or a personal argument—but refuses to acknowledge defeat, often paired with the spirit of a 'last stand' mentality.