The 'I Don't Need It' meme originates from the Season 1 SpongeBob SquarePants episode 'Tea at the Treedome,' which aired in 1999. In the scene, SpongeBob visits Sandy Cheeks' air-filled home and suffers from extreme dehydration while trying to prove he doesn't need water. The image of his shriveled, desperate face looking at a glass of water has become the ultimate internet symbol for fighting—and eventually losing to—temptation. It is widely used to describe consumerist urges, dietary struggles, or any situation where willpower is failing in the face of desire.