The 'I Am Not a Witch' meme originates from a 2010 television campaign advertisement by Christine O'Donnell, a Tea Party-backed candidate for the U.S. Senate in Delaware. The ad was a defensive response to unearthed footage from 1999 where she admitted to 'dabbling in witchcraft' during her youth. The commercial's opening line—'I am not a witch. I’m nothing you’ve heard. I’m you'—immediately went viral for its surreal delivery and somber tone against a dark backdrop. In meme culture, the template is used to mock overly specific or suspicious denials, or to jokingly insist on one's normalcy while being clearly eccentric. It serves as a classic example of political branding gone wrong, transforming a serious attempt at damage control into an enduring piece of internet satire.