The 'I Always Say Morning' meme stems from a classic piece of dry, cynical humor that resonates with anyone who isn't a morning person. The joke hinges on the linguistic technicality that calling a morning 'good' is an overstatement unless the speaker is doing something they actually enjoy, like fishing, sleeping, or being on vacation. It often features imagery of rugged or exhausted characters, such as cowboys, office workers, or grumpy celebrities, to emphasize a sense of world-weariness. The meme has become a staple of social media culture for expressing everyday frustration and the universal struggle of starting a workday, allowing users to swap out the 'if it were good' reason to fit their own hobbies or desires.