The Human Mail Challenge emerged as a viral phenomenon on YouTube during the mid-2010s, popularized by creators who filmed themselves attempting to ship themselves to secret locations inside cardboard boxes. While many of these videos were criticized for being staged or dangerous, they became a definitive part of 'clickbait' internet culture. Today, the meme is frequently used to represent someone trying to sneak into a place they don't belong, or to mock the absurd lengths people go for social media attention. It captures the ridiculousness of early viral challenges and the lengths users will go to for a prank.