The 'It's A Box Of X / You Can't Put X In A Box' meme is primarily derived from a humorous scene in the 2007 Disney film Meet the Robinsons, where the Bowler Hat Guy presents an invention, leading to a confused exclamation about the contents. The meme template relies on the absurdity of trying to contain something intangible, massive, or conceptually impossible within a simple cardboard container. It gained significant traction on platforms like Tumblr and Twitter as a way to express overwhelming emotions, abstract life problems, or ironic situations. By labeling the box with a specific item or feeling, users highlight the ridiculousness of attempting to categorize or limit complex things, making it a staple for surreal and self-deprecating humor.