The 'How Fast Do I Gotta Walk?' meme originated within sneakerhead and 'reps' (replica) communities on platforms like TikTok and Reddit. It typically features a person showcasing a pair of counterfeit sneakers or luxury items that have glaring flaws. The caption asks how quickly the wearer must move in public so that bystanders cannot notice the imperfections or the 'off' logo. The meme serves as a self-deprecating joke about wearing fake designer gear while trying to maintain the illusion of authenticity. It has since evolved into a broader trend used for any situation where someone is trying to hide a low-quality or scuffed version of something through sheer speed and confidence.