The 'How Fake X Look When Real Y Come At Them' meme is a popular comparison format used to satirize individuals or things that pretend to be something they are not. It typically features a reaction image—often a wide-eyed or bewildered character—representing the 'fake' person being confronted by the authentic version. The phrase gained significant traction on social media platforms like Twitter and Instagram as a way to gatekeep subcultures or humorously point out the difference between casual fans and die-hard enthusiasts. Its versatility allows users to apply it to everything from music genres and video games to fashion trends and professional skills, making it a staple for internet call-outs.