Fake Photosets gained prominence on Tumblr in the early 2010s, initially as a way for users to curate high-quality, aesthetic image collections. However, internet pranksters quickly subverted the format, creating 'fake' sets where images appeared to be loading, were intentionally mismatched, or featured humorous captions that parodied serious fandom posts. The meme relies on the visual language of the photoset—a clean grid of images—to deliver a bait-and-switch punchline. Today, it remains a popular tool for irony, allowing creators to mock overly dramatic aesthetic culture or create surreal visual stories that challenge the viewer's expectations.