Austin the Butler is the protagonist of Playrix's mobile games Homescapes and Gardenscapes, but he gained internet infamy primarily through a series of misleading and bizarre advertisements. These ads often show Austin in life-threatening situations—like a house fire or a flooded room—where the player must solve a simple pin-pulling puzzle to save him. The meme stems from the frustration of these ads not reflecting the actual gameplay, combined with Austin's seemingly soulless stare and uncanny valley appearance. He has since become a symbol of deceptive marketing and is often jokingly portrayed as a malicious or cursed entity within the gaming community, frequently referred to by frustrated players as 'the bald fraud'.