The Hillary Clinton 'What Happened' meme stems from the 2017 release of her memoir detailing the 2016 US Presidential Election. Immediately upon its reveal, the book's title and minimalist cover design became a target for internet humor. Social media users began photoshopping the cover to feature self-deprecating titles, alternative explanations for her loss, or entirely unrelated scenarios where someone might ask 'what happened?' It remains a popular template for expressing bewilderment, failure, or the irony of a situation gone wrong, transcending its political origins to become a versatile format for relatable personal mishaps.