The Hardworking Guy meme features Ohio farmer David Brandt and his famous catchphrase, 'It ain't much, but it's honest work.' The image originates from a 2014 video by the U.S. Department of Agriculture where Brandt discusses soil health and sustainable farming. It became a viral sensation in late 2018 after being posted to Reddit, where users adapted the image to represent satisfaction in modest accomplishments. The meme serves as a lighthearted tribute to the working class and the value of integrity, remaining a staple for anyone wanting to express humble pride in their efforts.