Good Guy Boss is an advice animal image macro series featuring a smiling, middle-aged man who represents the perfect, empathetic employer. Emerging as a positive counterpart to the 'Scumbag Boss' meme around 2011, this template is used to highlight instances of management going above and beyond for their employees. The character, often identified as a real-life business owner named Gerry, has become a symbol of healthy workplace culture and fair treatment. Users typically use the meme to share heartwarming anecdotes about flexible scheduling, unexpected bonuses, or general kindness in a corporate setting, making it one of the most wholesome staples of workplace internet culture.