The 'Haha Just Kidding... Unless?' meme, often referred to as the 'Unless' meme, serves as a humorous way to express a risky or embarrassing desire while maintaining a 'just joking' defense. It likely evolved from late 2010s Twitter text posts where users would pivot from a joke back to a serious suggestion to test the waters of a social situation. The structure captures the universal human experience of seeking plausible deniability while making a bold claim. It is widely used to mock 'softboy' texting styles, ironize flirting, or present absurd scenarios that the user secretly wishes were true.