Founded by Supernatural actor Misha Collins in 2011, GISHWHES (later shortened to GISH) is a massive, week-long international scavenger hunt known for its bizarre, creative, and philanthropic tasks. The meme culture surrounding it often highlights the 'Gish Life'—a state of being where doing things like building a scale model of the Eiffel Tower out of pasta or dressing up as a stormtrooper to buy groceries becomes totally normal. These memes typically showcase the hilarious contrast between the mundane 'real world' and the frantic, glitter-covered reality of participants, known as Gishers. It serves as a badge of honor for the weird, celebrating a community dedicated to breaking world records while raising money for charity through surreal challenges.