Geocaching memes tap into the unique culture of high-tech hide-and-seek, where enthusiasts use GPS coordinates to find hidden containers worldwide. The humor typically revolves around the 'struggle'—the frustration of a 'Did Not Find' (DNF) log, the awkwardness of trying to look 'natural' when non-cachers (muggles) walk by, or the irony of using billion-dollar satellites to find a film canister in a bush. Since the hobby began in 2000, these memes have become a staple in community forums and social media groups, serving as a way for explorers to bond over the ridiculous lengths they go to for a smiley on a digital map.