The Gladys Falcon meme centers around a distinct, often vintage-looking persona that captures a specific brand of 'cool aunt' or 'unbothered' energy. While the origin of the specific name often ties back to niche social media jokes and character parodies, the image has become a staple for users wanting to convey sass, confidence, or a unique retro aesthetic. It is frequently used in 'I'm going to tell my kids' jokes or to represent a relatable alter ego in various social scenarios, maintaining its popularity through its versatile and humorous visual appeal.