The Giovanna Plowman 'Tampon Girl' meme stems from a notorious viral video uploaded to Facebook in January 2013, in which the teenager performed a shocking and unsanitary act for the camera. The video quickly transcended its original platform, sparking massive backlash, parodies, and reaction content across YouTube and Twitter during the early era of social media 'shock' fame. While the original intent was reportedly to gain a massive following, the incident became a landmark moment in internet history regarding the extreme lengths individuals will go to for digital attention. Today, the meme is typically used to satirize desperate attention-seeking behavior, modern 'clout chasing,' or to express a profound sense of visceral disgust at someone's questionable life choices.