The 'Gimmick Accounts' meme refers to a broad category of social media profiles, predominantly on X (formerly Twitter), that focus exclusively on a single hyper-specific theme, aesthetic, or repetitive joke. These accounts gained massive traction in the late 2010s, ranging from 'Screenshots that go hard' to 'Accounts that post the same image every day.' The meme surrounding them often involves mocking their predictable behavior, their tendency to post 'engagement bait,' or using the 'explaining' video format to satirize the creators behind these accounts. They are a staple of modern internet subculture, representing the hyper-segmentation of online communities and the constant battle for viral attention through niche content.