The Gex meme centers on the titular anthropomorphic gecko from the 1990s platformer series. While Gex was originally known for his pop-culture quips and James Bond-esque persona, the modern resurgence of the character in meme culture is largely attributed to YouTuber Scott The Woz, who frequently uses Gex as a recurring gag. More recently, the 'Say Gex' spoonerism has become a viral internet trope, often used as a bait-and-switch punchline or a simple wordplay joke across platforms like X and Reddit. The meme thrives on a mix of 90s gaming nostalgia and modern absurdist humor, turning the once-forgotten mascot into a symbol of niche internet irony.