The Bugsnax meme phenomenon originated with the reveal trailer for the 2020 video game of the same name, featuring an incredibly infectious theme song by Kero Kero Bonito. While initially appearing as a whimsical adventure about capturing snack-like creatures, the internet quickly latched onto the 'Talkin' 'bout Bugsnax' lyrics and the unsettling concept of characters physically transforming into the food they consume. This contrast between the cute aesthetic and the underlying existential dread or body horror makes it a favorite for surreal humor, fan art, and recursive jokes about the nature of consumption.