The 'Gender Reveal Wildfire' meme, often punctuated with a cheerful 'It's A Boy!' caption, gained notoriety after a series of real-life forest fires were ignited by smoke bombs and pyrotechnics during gender reveal parties. Most notably, the 2020 El Dorado Fire in California became the primary inspiration for this template. The meme functions as a sharp critique of influencer culture and the absurdity of over-the-top celebrations that result in environmental disaster. Users typically apply the image to represent any minor event that spirals into a total catastrophe or to poke fun at the performative nature of modern parenting reveals. It has since evolved into a general-purpose reaction for 'epic fails' and unintended consequences.