Gaston, the iconic antagonist from Disney's 1991 animated classic Beauty and the Beast, became an internet sensation thanks to his over-the-top vanity and the catchy 'Gaston' musical number. The meme typically highlights his extreme confidence or his inability to understand complex concepts, such as books without pictures. It evolved through various iterations, including the 'No one [verb] like Gaston' snowclone and TikTok trends where users parody his hyper-masculine bravado. Today, Gaston serves as the premier template for expressing peak narcissism, misplaced confidence, or simply making light of someone who thinks they are the best at everything.