The 'Disney's First Gay Character' meme is a satirical critique of the Walt Disney Company's tendency to announce a 'groundbreaking' LGBTQ+ milestone for almost every major film release. Starting around 2017 with LeFou in Beauty and the Beast, fans began to notice a pattern where characters were marketed as the 'first' of their kind, despite previous characters having already filled that role or the representation being limited to blink-and-you-miss-it scenes. The meme usually takes the form of a news headline reaction or a sarcastic comparison of different characters, highlighting the repetitive nature of these PR cycles. It is widely used to comment on performative activism and the perceived gap between corporate marketing and meaningful onscreen representation.