The Fumo Fumo plush series, manufactured by the Japanese company Gift, features characters from the Touhou Project in a distinctive 'chibi' style with large, vacant eyes and soft bodies. Since their debut, these plushies have transcended their status as mere merchandise to become a central pillar of internet subculture, particularly on Twitter and 4chan. The term 'fumo' comes from the Japanese onomatopoeia 'fumofumo,' meaning soft or fluffy. In meme culture, Fumos are often depicted as sentient, slightly chaotic entities, appearing in surreal photography, stop-motion videos, and abstract 'schizoposts.' Their expressionless faces and 'no thoughts, head empty' aesthetic make them the perfect template for portraying a mix of wholesome comfort and bizarre, unpredictable humor.