The 'Fully Erect / Microsoft' meme is a satirical reaction image that parodies the corporate branding of the tech giant to express extreme excitement or anticipation. Often featuring a pixelated aesthetic or retro Windows-style UI elements, the meme uses the phrase 'Fully Erect' as a crude but humorous way to signal a positive response to news, particularly in the gaming and hardware industries. It gained traction within tech-centric internet forums and social media circles where users would post it in response to Microsoft acquiring game studios or announcing new Xbox features. It serves as a hyperbolic celebration of fan culture, blending corporate nostalgia with irreverent internet humor to signify peak hype.