Friend Zone Fiona is an Advice Animal image macro series featuring a photo of a young woman named Taylor McCardle. The meme typically follows a specific bait-and-switch format: the top text implies a romantic or suggestive scenario, while the bottom text delivers a platonic punchline that firmly places the narrator in the 'friend zone.' First appearing around 2011, it became a staple of early internet culture for expressing the relatable frustration and awkwardness of unrequited attraction. While the real-life subject took the viral fame in stride, the character of Fiona remains the ultimate symbol of being 'just friends' in the digital age.