The meme originates from the 1995 romantic comedy 'French Kiss,' featuring the characters Luc Teyssier, played by Kevin Kline, and Kate, played by Meg Ryan. In this iconic scene, Luc is describing his intense, visceral love for pungent cheese, dramatically exclaiming, 'The smell of it makes me completely insane!' while gesturing with a mix of ecstasy and madness. The clip captures a high-energy, over-the-top reaction that perfectly encapsulates sensory overload or an obsessive passion for the finer things in life. Internet users have repurposed this clip as a reaction meme to represent any situation where a specific trigger—be it a smell, a song, or a sudden craving—causes a complete loss of composure. It is frequently used by foodies, hobbyists, and collectors to show how they lose their minds over their favorite items or relatable daily cravings. The meme resonates because it turns a specific culinary obsession into a universal symbol for being 'unhinged' for something you enjoy. Example caption ideas include: 'Me when I walk past a bakery at 7 AM,' 'When the first notes of my favorite 2000s song play,' and 'My bank account watching me enter the plant nursery.'